Ask yourself: what do your employees want from you as their employer? A big paycheck? More bonuses or days off? Not surprisingly, employees will consider these great as conveniences; but a comfortable work environment, on the other hand, is worth far more, and has more staying power no matter your business’s financial situation. Here are some ideas to help you make your employees, and ultimately, you as the employer, happier and more effective. → Read more
Every site owner wants to be number one in the search engines, but when you’re up against a sea of competitors trying to achieve that same goal, it becomes a challenge for you to get noticed. To rank higher in search engines, you don’t need to rely on your web host to help you achieve your goals; White Ivy Design would like to provide you with 3 helpful tips that YOU can use to build your SEO. → Read more
Websites are business tools with business objectives, and a website’s objective is to sell something. It might be a product, a service, an ad, a reputation, a brand or even a feeling. Once you accept this premise, your online strategy can fall into place. → Read more
The results of a proper marketing campaign are impressive. Not only are you promoting your sales and services (with an admirable return on investment to go along with it), but you’re reaching out to new customers every day. It’s often viewed as a natural result; after all, why invest money in advertising if your company gets nothing out of it? It’s up to you as the business owner to make sure you’re making the most out of every advertisement, so you as well as your audience knows exactly what your business does for them. All it takes is a little planning! → Read more
The press release was long considered the workhorse of public relations; now smart marketers are breathing new life into this marketing tool. → Read more
Copywriting is a critical component of effective marketing. The art and science of copywriting involves strategically writing words that promote a person, product, business, opinion, or idea, with the ultimate intention of having the reader take some form of action.
A good copywriter knows how to figure out what their clients’ customers are buying, not what their client is selling. Yes, you read correctly…what the customer is BUYING, not what the business is SELLING. → Read more
In order to keep up with the rest of the world, computers are constantly upgraded and replaced. But many do not yet realize that computers shouldn’t be thrown into the garbage like most items – several components are very harmful for the environment because they’re not biodegradable, and contain dangerous chemicals such as arsenic, nickel, lithium, and mercury. Older monitors can be even worse, containing around 5 pounds of lead that can contaminate ground water if left sitting outside. If you’re going dispose of your computer, make sure you do so in a way that’s environmentally safe. Follow these steps to make sure that your computer is ready to be recycled: → Read more
Email, Facebook and Twitter are important communication forums, however, tried-and-true methods like direct mail shouldn’t be cast to the wayside. The power of putting a physical piece of quality marketing into the hands of a potential customer can have a mighty impact and help to bolster your online strategies. Whether it’s a brochure, catalog, or postcard with a coupon, direct mail gives your customers something concrete to keep you first in their mind. → Read more
We’re presenting a three-part series focusing on how some “old school” marketing methods still give you the best bang for your buck.
#2—Word of Mouth Long before there was the written word, messages were spread by word of mouth. Still today it is one of the most trusted and reliable forms of communication. Even though social media outlets have brought word of mouth to another dimension, a recent study reported that nearly 75 percent of brand conversations happen face-to-face, while only 10 percent took place online. → Read more
Billboards & Outdoor Advertising Most of you are probably too young to remember the Burma-Shave series of roadside signs that catapulted a little-known brushless shaving cream into the #2 spot in the nation. It all started in Minneapolis, MN in 1925 with a simple verse spread across six signs equally spaced along popular routes. With travelers anxiously awaiting the punch-lines for the clever slogans, billboard advertising was here to stay. → Read more