1. Define Your Goal
How focused is your brochure? Why is it being done, and how is it going to be used? There are two major categories of brochures: informing, or selling. An informative brochure lists out details to educate their readers, like a non-profit, who will offer details on any public service or general information on a topic. On the other hand, a sales brochure is trying to sell, for example, a resort will try to evoke a "feeling" of their atmosphere along with listing out their most popular amenities (pool, kids activities, fishing, cabins/rooms, etc). Take a careful look at your brochure and make sure you have defined a goal, so you can better target your audience and maximize your brochure's effectiveness.
2. Make Your Brochure Match Your Brand
Does your brochure represent you? An important aspect of branding your business is to stay consistent with your marketing materials. For instance, make sure the colors and logos included in the brochure match that of your business, so it's more recognizable to your customers when they see it elsewhere. Avoid brochure clichés like crowded text, clip art, difficult-to-read or awkward fonts (i.e. Comic Sans in a professional business brochure), which make your brochure look like a low quality production.
3. Keep Current
Does your brochure have up-to-date information? A business should avoid reusing old brochures for several years on end, and should make sure that all contact information, like phone numbers, websites and e-mails, are correct working properly. If you want people to find your business, make sure your location is stated clearly; consider including a map or easy-to-explain directions on your brochure.
If you feel like your current brochure isn't working for your business, enter White Ivy Design's Scariest Brochure Contest, where the submission with the most votes will win 1,000 custom designed and printed brochures. Check it out now!
Customer Creative Brief
