April 2010
The Internet provides a fantastic opportunity to market your products and services. In fact, your website should be regarded as your 24/7/365 sales force. But this just won't happen unless you plan for it.
Are you clear as to what success for your website means? Do you have an online marketing plan that ties in with your overall marketing plan and/or and business plan?
Given people's tendency to hop on-line to find information about the very products and services you offer, your website should be the focal point of your marketing effort, with all other forms of marketing supporting and reinforcing your website. The days where businesses can say, 'Oh, by the way, check out our website for more information,' is no longer the norm. Websites are quickly becoming the primary channel for generating new leads and new business. To make your website relevant in your marketing plan, call Troy at White Ivy Design, 218.245.2995
Customer Creative Brief
