creative tips
Maximize Advertising Dollars
With Email Marketing!
July 2009
Marketing has two objectives, generally speaking. The first is to MAKE your business visible, and the second is to KEEP that visibility - keep your name in front of customers, prospects, referral sources and business associates. Frequent and consistent visibility encourages contact when your service is needed. Remember, out of sight is out of mind!
Email marketing is a digital form of direct marketing that uses internet vehicles, such as enewsletters, eblasts, and ebanners to place your name in front of online recipients who can generate new business. Email marketing is one of the strongest tools in your small business's marketing arsenal. According to a recent study by the Direct Marketing Association, email marketing campaigns returned as much as $57.25 for each dollar spent, compared to $22.52 for each dollar spent on non-email internet marketing campaigns and just $7.09 for each dollar spent on printed catalogs.
Email marketing also allows you to give recipients facts and information you want them to know such as:
- Business announcements - new offerings, promotions, or detailed information of your services or products
- The latest news in your industry
- Product discounts or coupons, and much more!
Benefits of Email Marketing:
• Inexpensive: Virtually eliminate paper, printing, manufacturing, and shipping costs while receiving vibrant, full-color design.
• Fast: An e-mail piece can be created quickly and offers complete flexibility in messaging and timing. Many of your customers receive it within 30 seconds of sending, and response time is also very fast: 80% of customers who respond to an e-mail piece do so within 48 hours of receiving it.
• Personalized Message to a Targeted Audience: E-mail enables you to send customized messages to specific segments of your customer base. Research shows that personalizing an e-mail greatly increases the chance that your customer will read it and follow your call to action: open response rates run between 5-15%.
• Verifiable Results: Unlike other marketing vehicles, e-mail enables you to immediately measure many types and degrees of customer reaction to your campaign. You can measure how many customers open your e-mail, how many click on a link, and how many ultimately purchase a product or take any other action suggested in the message.
White Ivy Design offers e-mail marketing design that is brand consistent
417 Roosevelt Ave. l PO Box 837 l Coleraine, MN 55722
218.245.2995 l 218.245.3393 fax