Creative Brief - White Ivy Design MN; Custom Graphic Design, Web Design, Advertising, Online Stores & eCommerce for Grand Rapids & Northern Minnesota

Company Name

Contact Person *

First Last

Address

Street Address Address Line 2 City State / Province / Region Postal / Zip Code Country

Phone *

### - ### - ####

Email *

Confirm Email

1. What do we need to know about your business and how it operates? *

2. Who are your current clients? (i.e. demographics, age, income, etc.) *

3. Who is the target audience? (i.e. demographics, age, income, etc.) *

4. What makes you the best/core value (product or service)? *

5. What are your overall marketing objectives? *

6. What's the single most important thing we can say to achieve the objective? *

7. What is the current consumer perception of your business? (positive or negative) *

8. Who is your competition? *

9. What is the general look and feel of your business (please provide any printed samples)? *

1. What is the assignment? What is the objective, the purpose of the site?
What do we want the consumer to Think, Feel or Do? *

2. What services or products do you need to focus on? *

3. What kind of photography & color schemes (PMS colors?) do you want to use? *

1. How should this site to be different than, or similar to, your competition? *

2. How will you measure the success of the website? *

3. Why should existing or potential clients visit this web site? *

4. How will your website integrate with your other marketing/advertising strategies? *

5. What is your deadline? *

6. What keywords best describe your business (service or products)? *